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A place where the secret is kept

Amongst the gently rolling hills beneath the silver mountain one can find heaven on earth. Well, it is certainly a heaven for vegetables and fruit trees as well as for the people who have been passing their immense wisdom and mastery from generation to generation. This is where the secret is kept - in plain sight.

A place where the secret is kept

Granny’s Secret offers the original ajvar handmade from the best peppers in the Kopaonik region as well as award-winning juices and jams. High-quality food free from artificial ingredients and full of nutrients thanks to traditional recipes and careful preparation.

Hard work, rich earnings

The whole year, local villagers work hard, foster their fruit trees, sow, groom, care for their fields and animals. When autumn comes, they can harvest the results of their labour; they are rewarded for their dedication by the plants they have nourished and cared for for months. The peppers on the fields, the plum trees in the orchards, but also the wild currants – they are all Mother Earth’s gift to the farmers.

The birthplace of ajvar

It was the Turks that first brought pepper plants to this region, and it was also them that named this delicious dish ajvar, after the Turkish word havyar which means caviar. The monks from the old monasteries of the region claim that recipes for ajvar dating back to as early as the 18th century can be found in their libraries. Further indication that it is really here where the relish is native lies in the fact that up until World War II, ajvar was only known under the name Serbian ajvar.

Harvesting

A time to pick up the produce

A perfect time. A time to gather, a time to pick up the produce that we were rewarded with, a time when Nature thanks us and we are overwhelmed. Ah - the views, the aromas, the tastes of harvest. Incomparable. This is a life more than worth living.

Tradition and carefulness: recipes, centuries old

These family recipes are still preserved today and developed continually. They are a compilation of several generations’ experiences and ideas. Each adds their own comments and recipes. We still honour our families’ traditions by giving life to the recipes, refining them or adding other ingredients. A lot has changed over the years, but the foundation – our grandmothers’ secrets – is still the same.

Local ingredients from the farmers next door

The term traditional in this case also applies to the cultivation of the precious ingredients for our culinary treasures. From the beginning, we have sourced them locally, from the farmers of our valley. Wherever you look, it is lined with extensive fields and endless rows of fruit-bearing trees. Thus, we preserve the freshness of the fruit, through short routes of transport to our manufactory. The fruit that is harvested in the morning is processed by midday.

Cooking

Cooking over burning logs

Sun. Soil. Plants and produce. Getting ready for the baptism with fire. Just look at it. Perfect ... An apotheosis of Nature herself. See how it is done: by hand, with tools, without any machines, simply using the tools of tradition, of ancient knowledge. Cooked to preserve all the taste, all the aromas, all the secrets passed on to us. The only additive is ... love. We pass onto you nothing less than the essence of this land.

Healthy diversity: our ajvar variations

Over the years, we have developed some variants based on the traditional recipe. What stays the same is the core: fully-ripened, undamaged peppers of the highest quality. But today, you can also find them in a slightly more spicy garment, in a symbiosis with tomato, garlic and parsley or even green with a hint of eggplant and mustard.

With the same care: fruit spreads and juices richest in fruit

We have also developed the treatment of the fruits in our jams, use a little more caution than our grandmothers did in the old times. By cooking them gently at a very low temperature in a vacuum, we conserve the valuable nutrients in the fruits. Other than that, however, the preparation follows the old recipe. Thus, our jams contain a much higher portion of fruit than demanded by the usual minimum requirements.

Quality: experience a symphony of taste

And that, you can taste. For people who have only tasted industrial ajvar so far, the taste experience of traditional ajvar is entirely unexpected. In our ajvar, you can taste every single ingredient, enjoy every aroma while at the same time, all of them melt into each other harmoniously. Our ajvar is sweet, spicy, slightly bitter – full-flavoured. It is a truly hearty dish: It comes from the heart. And goes directly into the heart.

City

They are here. Bon Appétit!

They are here. Grown and nurtured in gardens throughout this magical place, picked by hand, handled with utmost care. Our sharp eyes and firm touch help us pick only the best fruit ... caressing it, slowly turning it into perfection. Handmade. This is something in which humans will never be replaced by machines. Tradition is not merely a word, for we are fully aware that only trained eyes, keen noses and steady hands can do this. Look. Our gentle touch, our true devotion. We make the best jams, relishes and juices, and present them - to you. Wherever you are.

For award-winning chefs and everyday connoisseurs

Naturally, the recipes for our treasures are still a secret today. But the treasures we share with everyone. Our products have been awarded with several international culinary prizes: among others Great Taste Awards from 2013 till 2017, World's Best Innovative Juice, World Star for Packaging, World’s Original Marmalade Award.

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A place where the secret is kept

Amongst the gently rolling hills beneath the silver mountain one can find heaven on earth. Well, it is certainly a heaven for vegetables and fruit trees as well as for the people who have been passing their immense wisdom and mastery from generation to generation. This is where the secret is kept - in plain sight.

A place where the secret is kept

Granny’s Secret offers the original ajvar handmade from the best peppers in the Kopaonik region as well as award-winning juices and jams. High-quality food free from artificial ingredients and full of nutrients thanks to traditional recipes and careful preparation.

Hard work, rich earnings

The whole year, local villagers work hard, foster their fruit trees, sow, groom, care for their fields and animals. When autumn comes, they can harvest the results of their labour; they are rewarded for their dedication by the plants they have nourished and cared for for months. The peppers on the fields, the plum trees in the orchards, but also the wild currants – they are all Mother Earth’s gift to the farmers.

The birthplace of ajvar

It was the Turks that first brought pepper plants to this region, and it was also them that named this delicious dish ajvar, after the Turkish word havyar which means caviar. The monks from the old monasteries of the region claim that recipes for ajvar dating back to as early as the 18th century can be found in their libraries. Further indication that it is really here where the relish is native lies in the fact that up until World War II, ajvar was only known under the name Serbian ajvar.

A time to pick up the produce

A perfect time. A time to gather, a time to pick up the produce that we were rewarded with, a time when Nature thanks us and we are overwhelmed. Ah - the views, the aromas, the tastes of harvest. Incomparable. This is a life more than worth living.

Tradition and carefulness: recipes, centuries old

These family recipes are still preserved today and developed continually. They are a compilation of several generations’ experiences and ideas. Each adds their own comments and recipes. We still honour our families’ traditions by giving life to the recipes, refining them or adding other ingredients. A lot has changed over the years, but the foundation – our grandmothers’ secrets – is still the same.

Local ingredients from the farmers next door

The term traditional in this case also applies to the cultivation of the precious ingredients for our culinary treasures. From the beginning, we have sourced them locally, from the farmers of our valley. Wherever you look, it is lined with extensive fields and endless rows of fruit-bearing trees. Thus, we preserve the freshness of the fruit, through short routes of transport to our manufactory. The fruit that is harvested in the morning is processed by midday.

Cooking over burning logs

Sun. Soil. Plants and produce. Getting ready for the baptism with fire. Just look at it. Perfect ... An apotheosis of Nature herself. See how it is done: by hand, with tools, without any machines, simply using the tools of tradition, of ancient knowledge. Cooked to preserve all the taste, all the aromas, all the secrets passed on to us. The only additive is ... love. We pass onto you nothing less than the essence of this land.

Healthy diversity: our ajvar variations

Over the years, we have developed some variants based on the traditional recipe. What stays the same is the core: fully-ripened, undamaged peppers of the highest quality. But today, you can also find them in a slightly more spicy garment, in a symbiosis with tomato, garlic and parsley or even green with a hint of eggplant and mustard.

With the same care: fruit spreads and juices richest in fruit

We have also developed the treatment of the fruits in our jams, use a little more caution than our grandmothers did in the old times. By cooking them gently at a very low temperature in a vacuum, we conserve the valuable nutrients in the fruits. Other than that, however, the preparation follows the old recipe. Thus, our jams contain a much higher portion of fruit than demanded by the usual minimum requirements.

Quality: experience a symphony of taste

And that, you can taste. For people who have only tasted industrial ajvar so far, the taste experience of traditional ajvar is entirely unexpected. In our ajvar, you can taste every single ingredient, enjoy every aroma while at the same time, all of them melt into each other harmoniously. Our ajvar is sweet, spicy, slightly bitter – full-flavoured. It is a truly hearty dish: It comes from the heart. And goes directly into the heart.

They are here. Bon Appétit!

They are here. Grown and nurtured in gardens throughout this magical place, picked by hand, handled with utmost care. Our sharp eyes and firm touch help us pick only the best fruit ... caressing it, slowly turning it into perfection. Handmade. This is something in which humans will never be replaced by machines. Tradition is not merely a word, for we are fully aware that only trained eyes, keen noses and steady hands can do this. Look. Our gentle touch, our true devotion. We make the best jams, relishes and juices, and present them - to you. Wherever you are.

For award-winning chefs and everyday connoisseurs

Naturally, the recipes for our treasures are still a secret today. But the treasures we share with everyone. Our products have been awarded with several international culinary prizes: among others Great Taste Awards from 2013 till 2017, World's Best Innovative Juice, World Star for Packaging, World’s Original Marmalade Award.

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